By V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke Barton
In response to learn provided on the Harvard enterprise School’s first-ever convention on enterprise ways to poverty relief, company suggestions for the worldwide negative brings jointly views from top teachers and company, non-profit and public area managers. The participants draw on functional and dynamic how-to insights from prime BOP ventures from greater than twenty nations world-wide. this crucial quantity displays poverty’s multi-faceted nature and a huge variety of actors—multinational and native companies, marketers, civil society firms and governments—that play a task in its relief.
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Extra resources for Business Solutions for the Global Poor: Creating Social and Economic Value
Discussion groups revealed that considerable self-esteem is derived from managing this spending in the best way possible to care for the family. 1). Brands Surprisingly, consumers showed strong preference for leading and intermediate brands over low-priced, economy brands. This preference was linked not only to aspiration and image but also to perceptions of quality, performance, and support. With less disposable income, poor consumers also have less margin for error in their purchases, therefore steering their preferences toward established, proven brands.
Street and open air markets are perceived as having both better quality and price, with the added benefit of enabling social interaction with neighbors. The produce and meats sold in these markets are seen as fresher, more natural, and less uniform than those found at supermarkets. These attributes combine to make such markets appealing to a range of consumers, not only those from lower-income segments. These markets also give consumers the option to buy the products they need in specific quantities and from a broader range of qualities, and prices may vary through the day, coming down as the daily closing time approaches.
Low-income women know what a good life means to them. They want financial security, peace within the household (shanghare shanti), individual dignity (shonman rekhe chola), and equal gender representation in village legal and political institutions. Lending money to a low-income man is not the same as lending to a lowincome woman. She faces many obstacles; disenfranchisement and vulnerability are common themes in her microenvironment. Women not only face economic vulnerability but also low social status, discrimination in the workplace, and violence at home and outside.
Business Solutions for the Global Poor: Creating Social and Economic Value by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke Barton