New PDF release: Ask: The Counterintuitive Online Formula to Discover Exactly

By Ryan Levesque

ISBN-10: 1939447739

ISBN-13: 9781939447739

Are you aware how to define out what humans really are looking to buy?
(Not what you think they wish, now not what they say they need, yet what they really want?)

The secret is asking the correct questions - and the suitable questions are not what it's possible you'll expect.

Ask is predicated at the compelling premise so that you can by no means need to bet what your customers and consumers are pondering. The Ask Formula published during this e-book has been used to aid construct multi-million buck companies in 23 diverse industries, producing over $100 million money in revenues within the process.

You ‘ll observe why the Ask Formula is arguably the main strong method to realize precisely what humans are looking to purchase and the way to offer it to them - and in a manner that makes humans fall in love with you and your company.

In this tell-all ebook, specialist on-line marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass industry Retailer, Bloomberg Businessweek and extra) turns every thing you recognize approximately client surveys on its head.

You ‘ll realize how Ryan Levesque built his confirmed process for growing survey-based, personalized revenues funnels. and also you ‘ll additionally find out how you could enforce a similar procedure on your personal company - irrespective of your marketplace. The Ask Formula blueprint is specified by transparent and unique steps for somebody to take advantage of and adapt.

Whether you ‘re an aspiring net entrepreneur, complex on-line marketer, or proven company proprietor, this publication will either inspire you and show you ways to skyrocket your on-line source of revenue - whereas making a mass of raving lovers within the procedure - just by asking the right questions in a shockingly varied manner. for individuals seeking to scale up their enterprise, Askwill completely remodel the way you take into consideration client habit and promoting on-line.

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Extra info for Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy

Example text

However, different from taking litigation action against each other when manufacturers spot trademark infringement, they are reluctant to legally fight against the retailer copycats, in the fear of being delisted or losing shelf space (Sethuraman & Raju, 2012). The net result is that effective consumer choice is likely to be reduced as the number of brands diminishes, in particular where support for secondary brands is taken away, reducing inter-brand competition to the point where only the leading brands survive through continuous new product and packaging design to take on own-label goods.

We used a three-item, seven-point scale adapted from Grewal, Krishnan, Baker, and Borin (1998), and Liljander, Polsa, and van Riel (2009). The average IBPL scores are shown in Table 1. 000), as shown in Fig. 2. 2 Moderating and Control Variables Attitude towards the PL (APL) is included as a moderating variable. It was measured adapting the scale originally proposed by Burton, Lichtenstein, Netemeyer, and Garretson (1998). A positive relationship between the consumer’s attitude towards store brands and his/her intention to buy such a brand is anticipated.

European Journal of Marketing, 38(1/2), 30–55. Dobson, P. W. (1998a). The economic welfare implications of own label goods. University of Nottingham Business School Discussion Paper, No. 1998:IV. Dobson, P. W. (1998b). The competition effects of look-alike products. University of Nottingham Business School Discussion Paper, No. 1998:VI. Dobson, P. , & Chakraborty, R. (2009). Private labels and branded goods: Consumers’ ‘horrors’ and ‘heroes’. In A. Ezrachi & U. ), Private labels, brands and competition policy: The changing landscape of retail competition.

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Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy by Ryan Levesque


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