Read e-book online Advanced Apex Programming for Salesforce.com and Force.com PDF

By Dan Appleman

ISBN-10: 1936754118

ISBN-13: 9781936754113

Complicated Apex Programming for Salesforce.com and Force.com is neither an educational nor a ebook for newbies. meant for builders who're already acquainted with the Apex language, and skilled Java and C# builders who're relocating to Apex, this booklet starts off the place the Force.com documentation leaves off.
Instead of attempting to conceal all the good points of the platform, complicated Apex programming focuses solely at the Apex language and center layout styles. You’ll how to actually imagine in Apex – to include limits and bulk styles. You’ll see tips on how to boost architectures for effective and trustworthy set off dealing with, and for asynchronous operations. You’ll detect that top practices fluctuate substantially counting on no matter if you're development software program for a selected association or for a controlled package deal. And you’ll locate techniques for incorporating trying out and diagnostic code which can dramatically enhance the reliability and deployment of Apex software program, and decrease your lifecycle and help costs.
Based on his event as a expert, Salesforce MVP and architect of significant AppExchange programs, Dan Appleman makes a speciality of the real-world difficulties and matters which are confronted by way of Apex builders each day, in addition to the vague difficulties and surprises which may sneak up on you when you are unprepared.
This 3rd version includes updates via summer season 15 (API 34) in addition to major new content material on asynchronous layout styles, optimization and protecting Apex functions.

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Extra resources for Advanced Apex Programming for Salesforce.com and Force.com (3rd Edition)

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BEST P R A C T I C E #5: Conduct regular sales behavior training. Step 5 is to learn once and for all how sales training fits into the performance equation. You will learn what type of curriculum to teach your people, how often, and to which team members. You will also learn when training should be optional versus compulsory, and when training is actually futile and the salesperson should be released. 22 T H E PERFECT BEST S A L E S F O R C E P R A C T I C E #6: Manage and develop your team using result- based management.

It’s a fact of human nature. I have watched salespeople cold-call plant managers and shop foremen and within minutes secure a loyal, long-term client. But I have also watched these same, gifted salespeople strike out when addressing a Fortune 500 CEO. And those who command the room and impact the CEO group do not always bond well with the average guys, as they can unwittingly intimidate them. It is, once again, a primal thing with people. We still very much use our sixth sense, that sense that warned us of danger when we were a much younger species.

The prospect does not have to use my client’s company necessarily, but they do have to have a ventilation system. The need has already been established before the sale even begins. But this is not true for the maintenance side of the business. Although there may be tremendous value to purchasing a maintenance contract, it is not essential. The need must first be created. It is of course very common to have related product lines like this; it’s just good business. But in this example, the two sale types are very different for the salespeople, and certain things must be structured accordingly.

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Advanced Apex Programming for Salesforce.com and Force.com (3rd Edition) by Dan Appleman


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